You don't know what you don't know...

One of the greatest obstacles that restricts improvement, is coming to fully realize there is opportunity for improvement and admitting that you may not know how to achieve the results you are seeking. You may instinctively know something about your business could be better but you don’t know how much better, or for that matter how to go about the improvement process.

It is not a matter of intelligence or trying harder…

Take a simple, but complex game like golf. In essence, golf is a pretty simple game; hit a ball with a stick that has a head on it and make it go into a hole. The mechanics are pretty straightforward on every swing depending on the club selection, so you are basically doing the same thing over and over. Sounds pretty much like the simplicity of selling a product, or service…right? Just find someone who needs what you offer, tell them about it and collect the money! How hard can it be?

Well sales and service performance, like golf is full of variables that change the course of play and the dynamics between you and the ball (or customer). From swing mechanics, to club selection, to mental execution and course management, there are many things that affect the flight of the ball and ultimately your score. As well, many things influence whether a customer/client agrees to buy your product, or service and will continue to do so in the future and refer ongoing business to you.

Improving your performance in the area of sales and service is much like golf. There are many things one can do to improve their technique and face to face performance with a customer...but just like in golf it takes good technique and practice. Simply trying harder, or doing it longer rarely produces the best results if your technique or execution is flawed.

In golf if one seriously wants to improve, they typically invest in private lessons from a Golf Pro who skillfully evaluates what they are currently doing and helps improve those issues which are influencing poor results. The same holds true for improving in virtually any aspect of business. Hiring a professional who specializes in evaluating your game (sales and service performance) and can make recommendations and adjustments to your overall game makes sense.

Most people have never reached their full business potential and it is impossible to know if you are performing at your peak unless you do those things that would generate those peak results.

Choose to be your personal best and help your employees excel at their game.

Be well and beinit…

Joseph Rosales

Joseph Rosales is a business performance coach who helps his clients realize higher levels of performance though clearly defined strategies, effective techniques and performance coaching. He is available for group training and customized programs for companies and individuals. You can reach Joseph via email at: jrosales@thesalesandservicecoach.com or phone at: 609-760-9066

Joseph Rosales | 04/04/2012

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You don't know what you don't know...